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1. Target Scholars and Researchers
- Qualifications, expertise and competence
- Local and International
- Experts from government agencies, Quongos and NGOs
- Institutional needs and priorities

2. Target Audience and Recipients
- Individuals
- Groups, government organisations and universities
- Quangos and NGO’s
- Local, regional, international
- Educators, intellectuals, religious leaders, politicians
- Muslims and Non-Muslims
3. Target Languages
- English
- Bahasa Malaysia
- Arabic
4. Target Budgeting
- Government grants
- Fund raising
- Endowment investment and charities
- Donations and grants from the corporate sector and international organisation
- Individual sponsors
5. Target Promotion
- Publications
- Marketing of research products
- Media
- Internet
- Networking
- Conferences, seminars, and workshops
6. Target Implementation
- Time frames
- Research output and application
- Research impact
- Institutional achievements
- Measuring success and shortfall on targets
7. Target Evaluation and Continual Improvements
- Performance assessment
- Feedback and continual improvement strategies
- Biannual self-assessment workshops
- Follow up measures on staff performance
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When you realize you've made a mistake, take immediate steps to correct it, Dali Lama
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